His text considers project of suitable future strategy for specific company, working in wine industry. Diploma thesis is divided into a few main parts. First chapter analysis current status, in the second part a theory needed for strategy is chosen. In the end of thesis suitable solution for competitive strategy will be suggested. This will also include target analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223189 |
| Date | January 2011 |
| Creators | Ivičičová, Irena |
| Contributors | Sasínková, Martina, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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