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Posílení konkurenceschopnosti firmy / Strengthening the Competitiveness of the Company

The thesis investigates possible measures that should increase competitiveness. The company offers services in the field of sales of electronics, house hold items and drugstore goods. At the begining the company is presented, together with it's history, subject of trade as well as bussiness location. Furthermore I analyze the bussiness according to inner and outer environment. Measures leading to competitiveness increase are proposed based on the results of this analysis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234836
Date January 2016
CreatorsKryštofová, Ivona
ContributorsMráček, Pavel, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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