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Návrh konkurenční strategie pro firmu Granit Parts komanditní společnost / Proposal of Competitive Strategy for Company Granit Parts Special Partnership

The aim of this diploma thesis is creation of competitive strategy of business company. The thesis analyses current state of company, its subject of enterprise is sale of replacement parts and equipment for agricultural machinery. It analyses influence of the external and internal environment on the company. Further was made the marketing research. The strategic targets are determined from the obtained data. The thesis contains proposal of competitive strategy and its time schedule.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:412958
Date January 2010
CreatorsRozmarínová, Magdalena
ContributorsNedoma,, Miroslav, Nedoma,, Miroslav, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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