Graduated: June, 2002
Student: Hu, Shen Sheng
Academic Degree: Master thesis Advisor: G. Gary Hu
Abstract:
The semiconductors products are the key components for electronics industry. The applications covered the wide field of 3C(Computer, Communication, Consumer) electronics products. The suppliers are the manufacturers of CPU, MPU, Chip set, Logic IC, Linear IC, etc. The customers are the manufacturers of 3C electronics products. The Distributors of Semiconductor are not only sales components or import-export business, but also provide the professional value-added service for suppliers and customers. They are important bridge for the suppliers and customers in the worldwide semiconductors supply chain. They perform a key role in the electronics industry.
Taiwan has the competitive advantage in the hardware of information industry such as low cost and high quality. The worldwide manufacturers consider the production cost and the price competitive. They would like to reinforce the strategic alliance relationship with Taiwan. In this trend, the customer of 3C product manufacturers want to reduce their stock risk and production cost. The customer will not buy from the original component manufacturers directly. They will choose the distributors which can provide low cost, fast delivery, design support, FAE support, good quality, e-process, overseas support, etc. The distributors should develop to differentiation business mode in the future. Provide the value-added service for the supply chain in the electronics industry field.
The strategic development of Marketing Channels for Semiconductor Components in Taiwan is shown as below:
1. Build and extend core capabilities.
2. Construct a worldwide distributors network.
3. Continuing expend the economic scale.
4. Provide the total-solution for customers.
5. Search for new products and new applications.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0718102-110209 |
| Date | 18 July 2002 |
| Creators | Hu, Shen-Sheng |
| Contributors | Iuan-Yuan Lu, G. Gary Hu, Chang-Yung Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718102-110209 |
| Rights | unrestricted, Copyright information available at source archive |
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