The subject of this diploma thesis is proposal of measures that will lead to a real increase in the competitiveness of ZETOR TRACTORS a.s., the producer of tractors, engines and components of trademark Zetor. Based on internal and external analysis of the company are proposed measures, which should be subsequently applied to the development of company and thereby strengthening of its competitiveness on the global market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223847 |
| Date | January 2013 |
| Creators | Opletal, Zbyněk |
| Contributors | Veselý, Petr, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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