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Konkurenceschopnost destinace Český Krumlov / Competitiveness of Český Krumlov Destination

The thesis deals with the issues of the rival tourist destinations and the question concerned with the measurement of competitiveness. The objective is to propose tactical measures for the Destination management company of the town Český Krumlov and thereby strengthen the competitive position of this destination. To meet the goals of the thesis it proceeds from the research of foreign approaches to measure competitiveness that is modified in conditions of the Czech tourist destination. It specifically uses AHP method to determine the importance of the competitiveness's factors and combination of different techniques for gathering information to assess the degree of fulfilling these factors. The data obtained from Český Krumlov are compared with other competing destinations in the Czech Republic and on its basis it formulates appropriate recommendations (measures).

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193488
Date January 2014
CreatorsKratochvílová, Alice
ContributorsLuštický, Martin, Musil, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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