The objective of this thesis is to strengthen competitiveness of iProdukční s.r.o by means of application of marketing strategies and presentation of results on its adapted website. The company operates an interactive portal aukce.mimiweb.cz.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48266 |
| Date | January 2009 |
| Creators | NOVOTNÁ, Renata |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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