The theme of this diploma thesis is the tourism of New Zealand and its impact on the economy of the state. The subject matter of the research is New Zealand as a destination of international tourism. The main aim of this diploma thesis is to analyze and evaluate position of destination New Zealand in the international tourism market. The partial aim is, for example, the description of New Zealand's economic situation and impact of tourism industry on the economy of the state, the characteristics of the New Zealand conditions of tourism development, the analysis of incoming tourism and the assessment of the competitiveness of destination New Zealand in international comparison. The findings are summarized in the SWOT analysis, which shows country's great potential for growth in the international tourism market. The end of the work is focused on the New Zealand tourism policy and on the forecasts of future developments in this area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:358808 |
| Date | January 2017 |
| Creators | Blažková, Veronika |
| Contributors | Abrhám, Josef, Kalábová, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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