Diploma thesis addresses the issue through the recommendations and what methods would be most efficient to control operation Halls of Residence the Technical University in Brno. External and internal environment is explored on the basis of Porter's value chain analysis SLEPTE and SWOT matrix. The proposed strategy for meeting the requirements of SMART and are in line with our strategic business objective of increasing profits and strengthening its market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223239 |
| Date | January 2011 |
| Creators | Krejbich, Tomáš |
| Contributors | Horák, Jozef, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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