The theoretical part of the thesis is focused on explaining the concepts related to the issue of competitiveness and marketing. Analytical part is using the selected methods to analyze internal and external business environment. There are formulated recommendations based on analysis in the final part of thesis. The company could used them after to increase competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223513 |
| Date | January 2012 |
| Creators | Seďová, Michaela |
| Contributors | Mráček, Pavel, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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