This thesis deals with the creation of competitive strategy proposal for the company, which operates in the sphere of offering the services related to property management. The theoretical knowledge related to the topic is given first. In the analytical part is evaluated the current status of the internal and external environment. Then it is suggested a strategy to increase the competitiveness of the company, which is based on the information obtained from previous two parts of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224465 |
| Date | January 2014 |
| Creators | Kotrčová, Štěpánka |
| Contributors | Novák, Zdeněk, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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