by Tsang Tze-kon. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 50-51). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / ACKNOWLEDGEMENT --- p.vii / CHAPTER / Chapter 1. --- INTRODUCTION / Chapter 1.1 --- Technology-based Products --- p.1 / Chapter 1.2 --- Computer-Aided Design & Computer-Aided Manufacturing (CAD/CAM) --- p.2 / Chapter 1.3 --- Research Objectives --- p.3 / Chapter 2. --- LITERATURE REVIEW / Chapter 2.1 --- Characteristics of High-Technology Market --- p.4 / Chapter 2.2 --- Non-technical Approach to Marketing High-Tech --- p.5 / Chapter 2.3 --- Importance of Pre-Sale & Post-Sale Services --- p.7 / Chapter 2.4 --- Technical Life Cycle --- p.7 / Chapter 2.5 --- Innovation-Driven versus Market-Driven --- p.9 / Chapter 2.6 --- Product Positioning of Technology-based Products --- p.10 / Chapter 2.7 --- Country -of- Origin Issue --- p.12 / Chapter 3. --- RESEARCH METHODOLOGY / Chapter 3.1 --- Exploratory Research --- p.14 / Chapter 3.2 --- Descriptive Research --- p.14 / Chapter 4. --- FINDINGS / Chapter 4.1 --- Case Studies --- p.16 / Chapter 4.1.1 --- Company C / Chapter 4.1.2 --- Prima Design System Ltd. / Chapter 4.1.3 --- Splineware Graphics Systems Co. Ltd. / Chapter 4.2 --- Findings of Survey & Data Analysis --- p.29 / Chapter 4.2.1 --- Sample Characteristics / Chapter 4.2.2 --- Factors Affecting Buying Decision / Chapter 4.2.3 --- Country -of- Origin Issue / Chapter 5. --- DISCUSSION / Chapter 5.1 --- Marketing Strategy of Company C --- p.31 / Chapter 5.2 --- Marketing Strategy of Prima Design Systems Ltd. --- p.33 / Chapter 5.3 --- Marketing Strategy of Splineware Graphics Systems Co. Ltd. --- p.35 / Chapter 5.4 --- Role of the Hong Kong Industrial Technology Centre Corporation --- p.36 / Chapter 5.5 --- Limitations of Case Studies --- p.37 / Chapter 5.6 --- Limitations of Questionnaire Survey --- p.38 / Chapter 5.7 --- Country-of-Origin Issue --- p.39 / Chapter 5.8 --- Future of Technology-based Companies in Hong Kong --- p.40 / Chapter 6. --- RECOMMENDATIONS & CONCLUSIONS / Chapter 6.1 --- Recommendations --- p.42 / Chapter 6.2 --- Conclusions --- p.43 / APPENDICES / Appendix A: Questionnaire for Case Study --- p.44 / Appendix B: Questionnaire for Descriptive Research --- p.46 / Appendix C: Survey Findings --- p.48 / BIBLIOGRAPHY --- p.50
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318282 |
| Date | January 1995 |
| Contributors | Tsang, Tze-kon., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 51 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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