Previous research has found that users' interactions with others in online environments are often guided by the same rules and stereotypes we apply in our everyday lives. However, fewer studies have used virtual worlds as an experimental setting for the systematic examination of how avatar appearance and offline identity affect the outcome of users' actual interactions. This online field experiment measured the effect of avatar attractiveness, avatar gender, purported user gender, and favor size on the rate at which users received help across 2,300 separate user interactions. In addition, the main study's avatar gender, purported user gender, and favor size manipulations were replicated with a human avatar condition with 761 participants to examine whether trends for these factors' effects were similar with human avatars. In the main study, attractive avatars generally received more help than less attractive avatars. However, purported female users were helped less frequently than purported male users when represented by avatars that were either male or less attractive. Trends in the human avatar condition were similar to those observed in the main study. Implications for avatar-mediated communication and the persistence of sex roles in virtual environments are discussed. / Master of Arts
| Identifer | oai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/32777 |
| Date | 06 June 2012 |
| Creators | Waddell, T. Franklin |
| Contributors | Communication Studies, Ivory, James Dee, Waggenspack, Beth M., Magee, Robert G. |
| Publisher | Virginia Tech |
| Source Sets | Virginia Tech Theses and Dissertation |
| Detected Language | English |
| Type | Thesis |
| Format | application/pdf |
| Rights | In Copyright, http://rightsstatements.org/vocab/InC/1.0/ |
| Relation | Waddell_Thomas_F_D_2012.pdf |
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