Return to search

Interpretace reklam založená na využití metafor / Interpretation of advertising based on using metaphors

This thesis deals with metaphors in the conception of George Lakoff and Mark Johnson. Metaphor is one of the fundamental principles anchored in our conceptual system and in our relationship to the world. Metaphors reveal how the world is saved in our language. This thesis illustrates a method of forming metaphors on the example of advertisements. It closely focuses on the cultural differences.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:352296
Date January 2015
CreatorsHoráková, Miroslava
ContributorsIvan, Michal, Kladný, Tomáš
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0019 seconds