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Návrh komunikačního mixu vybraného podniku / Proposal for Communication Mix of the Selected Company

The final goal of the diploma thesis is to create a communication mix for a company in construction industry. The Thesis is dividend into two parts. The first part contains theoretical aspects, which are subsequently used in the practical part. The practical part includes introduction of the selected company and analysis of current situation. This part contains a proposal of measures to improve the current state of the communication mix in the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319208
Date January 2017
CreatorsŠikulová, Andrea
ContributorsIng.Petr Svoboda,Ph.D., Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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