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Marketing Strategy of GRANO Skuteč spol. s r.o. / Marketingová strategie společnosti GRANO Skuteč spol. s r.o.

This Diploma thesis covers the topic of marketing strategy of the Czech company GRANO Skuteč spol. s r.o. for entering the Austrian market. The thesis is divided into two parts, theoretical and practical. Theoretical part is focused on the process of planning a marketing strategy a of a building construction company. The practical part deals with the particular case of planning the marketing strategy for the company GRANO Skuteč spol. s r.o. Analyzes of the macro and micro environment are used to find the best solution, which recommended at the end of the thesis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264426
Date January 2015
CreatorsZahradníček, Lukáš
ContributorsHalík, Jaroslav, Štěrbová, Ludmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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