The master thesis outlines information about marketing practices for small businesses providing computer consultancy services in Canada. The theoretical section defines basic marketing terms related to the topic and sets the basis for the practical applications. The practical section contains situational analysis and a marketing strategy proposal including mission statement, target groups and formulation of marketing goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17051 |
| Date | January 2009 |
| Creators | Karnová, Barbora |
| Contributors | Postler, Milan, Mňahončáková, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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