The aim of the thesis is to propose a change of strategy of corporate social responsibility at PricewaterhouseCoopers. The first partial goal is to analyse the current PwC employees' attitude to current activities of social responsibility at PwC. The online questionnaire is used to analyse employees 'opinions and ideas. Subsequently, the questionnaires will be analysed using statistical methods. The second sub-objective is to compare these activities with other companies of Big Four (Deloitte, EY, KPMG). The third sub-objective is to evaluate the effect of parent companies for socially responsible behaviour in the field of consulting. Finally, the changes of the corporate social responsibility strategy at PwC will be proposed. Moreover, thanks to my collaboration with CSR coordinator at PwC, the proposed changes will be followed by implementation at PwC.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198405 |
| Date | January 2013 |
| Creators | Barborková, Ludmila |
| Contributors | Vávrová, Hana, Boukal, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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