This thesis deals with the quality of food brands. The first part defines the key concept issues of food quality and the consumer protection. It also characterizes each food quality brand. The second part focuses on the comparison of quality brands. The thesis aims to determine whether the labeling of food quality actually ensures the quality and safe food, it is based on a comparison of the criteria for granting quality brands to foodstuff, evaluation of the objectivity of the criteria and evaluation of the foodstuff in independent tests.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201828 |
| Date | January 2014 |
| Creators | Mládková, Lenka |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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