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The impact of online shopping experience on risk perceptions and online purchase intentions the moderating role of product category and gender /

Thesis--Auburn University, 2007. / Abstract. Vita. Includes bibliographic references (p.47-51).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/320445964
Date January 2007
CreatorsDai, Bo, Forsythe, Sandra Monk.
PublisherAuburn, Ala. ,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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