Nowadays, the rapid development of New Technologies of Information such as internet has a tremendous impact on people's life and environment. People now are not only using Blog and social network as a mean to share their life, but also they are using this platform to divulge and promote their diaries, articles, and life experiences. Fashion Guide, the most famous website in Taiwan, combining Blogs, social websites ,discussions forums is an eloquent example.
This research is trying to find out whether Fashion Guide website has an influence on Taiwanese female purchasing behavior of cosmetics. This empirical evidence underscoring the impacts of websites such as Fashion Guide on females purchasing decision has the following outcomes:
1-Fashion Guide¡¦s members are over 80 percent and are mostly living in north of Taiwan, most of them are working for IT industries and their age range from 26 to
30 years old.2-The motivation of using the website lies on the fact that they are avoiding risks, above all the risk of getting the products they do not like.3-The members of Fashion guide find the discussion forums more trustworthy than social networks and Blogs.4-Most of members believe that Fashion Guide¡¦s website contents are more reliable than television commercials and suppliers cosmetics websites, therefore in the future marketing can make use of forums, social networks and blogs as a non-negligeable broadcasting platform.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0219112-010757 |
| Date | 19 February 2012 |
| Creators | chu, Chin |
| Contributors | Pei-how HUANG, Tai-Hwa Chow, Min-Hsin Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0219112-010757 |
| Rights | user_define, Copyright information available at source archive |
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