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Women and the natural world and their marketplace activities

This study investigates the complex relationship between women and nature and the subsequent marketplace behaviors that were manifested as a result of this relationship. The relationship between women and nature was described with four dimensions: intellectual, emotional, physical, and spiritual. This research then examines how the women's marketplace activities reflected this powerful relationship. In particular, the women did without, used less of, reused, and bought second-hand certain goods.

An interpretation based on de Certeau's work on cultural resistance is presented to explain the women's marketplace activities. In particular, Poster (1992)'s interpretation of de Certeau's theories of consumption and resistance is offered as a theoretical framework to explain the women's activities in terms of consumer resistance. / Ph. D.

Identiferoai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/38199
Date06 June 2008
CreatorsDobscha, Susan
ContributorsMarketing, Bailey, Carol A., Ozanne, Julie L., Hillery, George A. Jr., Littlefield, James E., Nespor, Jan K.
PublisherVirginia Tech
Source SetsVirginia Tech Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
TypeDissertation, Text
Formatvi, 233 leaves, BTD, application/pdf, application/pdf
RightsIn Copyright, http://rightsstatements.org/vocab/InC/1.0/
RelationOCLC# 33434024, LD5655.V856_1995.D637.pdf

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