Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics

Description

Not available / text

Links & Downloads

1. b68631728
2. http://hdl.handle.net/2152/2879
3. 166142028

Tags

Imagery (Psychology)

Consumer behavior

Advertising

Additional Fields

Identifer	oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/2879
Date	28 August 2008
Creators	Hong, Ji-Young
Source Sets	University of Texas
Language	English
Detected Language	English
Type	Thesis
Format	electronic
Rights	Copyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.