by Tse Po-shing, Andy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 57-59. / EXECUTIVE SUMMARY --- p.i / ACKNOWLEDGEMENT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF APPENDICES --- p.iv / CHAPTER / Chapter I. --- INTRODUCTION --- p.2 / Chapter II. --- RESEARCH RATIONALE --- p.3 / Statement of the Program --- p.3 / Programme Strategy --- p.3 / Assumptions and Hypothesis --- p.3 / Target Population --- p.5 / Chapter III. --- LITERATURE REVIEW --- p.6 / Segmentation --- p.6 / Lifestyle --- p.9 / Lifestyle Segmentation --- p.11 / Fashion Research --- p.13 / Chapter IV. --- BACKGROUND INFORMATION ON HONG KONG --- p.16 / Demographics of Hong Kong Females --- p.16 / Hong Kong's Market for Apparel --- p.18 / Lifestyle Study in Hong Kong --- p.20 / Chapter V. --- RESEARCH METHODOLOGY --- p.21 / Sampling Procedure --- p.21 / Instrument --- p.22 / Measures --- p.23 / Chapter VI. --- RESULTS --- p.27 / Factor Analysis --- p.27 / Cluster Analysis --- p.32 / Demographics --- p.33 / Chapter VII. --- DISCUSSION --- p.34 / Cluster I: Followers --- p.34 / Cluster II: Leaders --- p.35 / Cluster III: Realists --- p.36 / Cluster IV: Uninvolved --- p.37 / Chapter VIII. --- CONCLUSIONS AND RECOMMENDATIONS --- p.39 / Conclusion --- p.39 / Recommendation --- p.39 / Chapter IX. --- LIMITATION --- p.41 / Chapter X. --- APPENDICES --- p.42 / Chapter XI. --- REFERENCES --- p.57 / LIST OF APPENDICES / Chapter APPENDIX 1: --- English Version Questionnaire --- p.44 / Chapter APPENDIX 2: --- Chinese Version Questionnaire --- p.49 / Chapter APPENDIX 3: --- Figure and Table --- p.52 / Figure 1 --- p.52 / Table 1 --- p.53 / Table 2 --- p.55 / Table 3 --- p.56
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318692 |
| Date | January 1991 |
| Contributors | Tse, Po-shing., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 59 leaves ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0021 seconds