A study of the impact of the Consumer Council on consumer buying behaviour: research report.

Description

Abstract also in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1979. / Includes bibliographical references (leaf 119). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENTS --- p.vii / Chapter Chapter I --- INTRODUCTION --- p.1 / Background --- p.1 / Aim of Study --- p.3 / Scope of Study --- p.3 / Chapter Chapter II --- THE RISE OF CONSUMERISM --- p.6 / What is Consumerism --- p.6 / Cause of Consumerism --- p.10 / The Future of Consumerism --- p.12 / Chapter Chapter III --- CONSUMER MOVEMENT IN HONG KONG --- p.15 / The Hong Kong Consumer Council --- p.16 / Limitations Faced by HongKong Consumer Council --- p.27 / The Future of Hong Kong Consumer Council --- p.30 / Chapter Chapter IV --- A SURVEYOF CONSUMER OPINIONS ABOUT THE HONG KONG CONSUMER COUNCIL --- p.32 / Objectives of the Survey --- p.32 / Research Design --- p.33 / Method of Data Collection --- p.33 / Questionnaire Design --- p.34 / Sample Design --- p.35 / Sampling Procedures --- p.37 / Sample Size --- p.37 / Data Analysis --- p.40 / Limitation of the Survey --- p.43 / Findings --- p.43 / Validity of the Hypotheses --- p.51 / Chapter Chapter V --- CONCLUSION AND RECOMMENDATION --- p.54 / Conclusion --- p.54 / Recommendation --- p.55 / APPENDIX --- p.59 / BIBLIOGRAPHY --- p.119

Links & Downloads

1. cuhk:321128
2. http://library.cuhk.edu.hk/record=b5888352
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-321128

Tags

Consumer Council (Hong Kong, China)

Consumer behavior

Consumer behavior--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321128
Date	January 1979
Contributors	Chan, Kwok Yuen., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, 119, [1] leaves ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)