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Factors influencing men's intention to use skincare products.

Leung, Kar Man, Man, Angela Wing Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaf 37). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / CHAPTER / Chapter I --- INTRODUCTION --- p.1 / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Objectives of our study --- p.2 / Chapter 1.1.1 --- Research objective --- p.2 / Chapter 1.1.2 --- Decision making objective --- p.3 / Chapter II --- CONCEPTUAL FRAMEWORK --- p.4 / Chapter 2.0 --- Theory of Reasoned Action --- p.4 / Chapter 2.1 --- Reason for choosing the Theory of Reasoned Action --- p.4 / Chapter 2.2 --- What is the Theory of Reasoned Action? --- p.4 / Chapter III --- METHODOLOGY --- p.8 / Chapter 3.0 --- Methodology --- p.8 / Chapter 3.1 --- Research design --- p.8 / Chapter 3.2 --- Sample and sampling method for the main study --- p.8 / Chapter 3.2.1 --- Sample --- p.8 / Chapter 3.2.2 --- Sampling method for the descriptive research --- p.9 / Chapter 3.3 --- Operationalizatoin --- p.9 / Chapter 3.4 --- Data analysis --- p.11 / Chapter 3.4.1 --- Analyzing consumption behavior --- p.11 / Chapter 3.4.2 --- Testing the conceptual model --- p.11 / Chapter 3.5 --- Research activities --- p.11 / Chapter 3.5.1 --- Exploratory research --- p.11 / Chapter 3.5.1.1 --- Literature review --- p.11 / Chapter 3.5.1.2 --- Focus group --- p.11 / Chapter 3.5.1.2.1 --- Sampling method --- p.12 / Chapter 3.5.1.2.2 --- Sample --- p.12 / Chapter 3.5.1.2.3 --- Research area --- p.12 / Chapter 3.5.1.2.4 --- Pre-testing the instrument --- p.13 / Chapter 3.5.2 --- Descriptive research --- p.13 / Chapter 3.5.2.1 --- Description of the instrument --- p.13 / Chapter 3.5.2.2 --- Procedure for administering the questionnaires --- p.14 / Chapter 3.5.2.3 --- Analysis and interpretation of the responses --- p.14 / Chapter IV --- RESULTS --- p.15 / Chapter 4.0 --- Results --- p.15 / Chapter 4.1 --- Consumption behavior --- p.15 / Chapter 4.1.1 --- Men's classification of cosmetics items --- p.15 / Chapter 4.1.2 --- Consumption behavior of cosmetics and toiletries --- p.16 / Chapter 4.1.3 --- Year(s) of experience of using skincare products --- p.16 / Chapter 4.1.4 --- Knowledge of brands that carry men's cosmetics --- p.17 / Chapter 4.1.5 --- Relative importance of independent factors --- p.17 / Chapter 4.1.6 --- Demographic description of the respondents --- p.18 / Chapter 4.1.6.1 --- Jobs/ industries --- p.18 / Chapter 4.1.6.2 --- Highest education level attained by respondents --- p.19 / Chapter 4.1.6.3 --- Respondents' monthly income --- p.19 / Chapter 4.1.6.4 --- Age distribution of the respondents --- p.19 / Chapter 4.2 --- Path analysis --- p.19 / Chapter 4.2.1 --- Reliability analysis --- p.20 / Chapter 4.2.2 --- LISREL analysis --- p.21 / Chapter 4.2.3 --- """Model 1"" of the conceptual model" --- p.22 / Chapter V --- CONCLUSION AND RECOMMENDATIONS --- p.26 / Chapter 5.0 --- Conclusion --- p.26 / Chapter 5.1 --- Managerial implications --- p.26 / Chapter 5.1.1 --- What to market --- p.26 / Chapter 5.1.2 --- How much to price --- p.27 / Chapter 5.1.3 --- How to market skincare products to men --- p.27 / Chapter 5.1.4 --- Whom to target at --- p.28 / Chapter 5.1.5 --- How to position skincare products --- p.29 / Chapter 5.1.6 --- How to make your brand recognized --- p.29 / Chapter 5.2 --- Limitations --- p.30 / Chapter 5.2.1 --- External validity --- p.30 / Chapter 5.2.1.1 --- Sampling bias --- p.30 / Chapter 5.2.1.2 --- Sampling method --- p.31 / Chapter 5.2.2 --- Limited scope --- p.31 / Chapter 5.2.2.1 --- Specific definition of the research subject --- p.31 / Chapter 5.2.2.2 --- Lack of segmentation --- p.32 / Chapter 5.2.2.3 --- Incomprehensive list of factors --- p.32 / Chapter 5.2.3 --- Different administrative methods used --- p.33 / Chapter 5.2.4 --- Maturation effect --- p.33 / Chapter 5.2.5 --- Unanswered sections --- p.34 / Chapter 5.2.6 --- Leading questions affecting validity --- p.34 / Chapter 5.3 --- Suggestions for future research --- p.34 / Chapter 5.3.1 --- Larger and more random sample --- p.34 / Chapter 5.3.2 --- Wider scope --- p.34 / APPENDIX --- p.36 / Chapter 1 --- Population by age group and sex at the end of2001 / Chapter 2 --- Sales of cosmetics and toiletries in the Asia-Pacific region by sector1998-2000 / Chapter 3 --- Constructs of the conceptual model and statements usedin questionnaire / Chapter 4 --- Questions and answers for the focus group / Chapter 5 --- Research instrument - the questionnaire / Chapter 6 --- Percentage of respondents who consider the stated items as cosmetics / Chapter 7 --- Usage frequency of cosmetics and toiletries / Chapter 8 --- Year(s) of experience of using skincare products / Chapter 9 --- Knowledge of the brands which carry men's cosmetics / Chapter 10 --- Relative importance of factors affecting the use of skincare products / Chapter 11 --- Industries which respondents workin / Chapter 12 --- Highest education level attained by respondents / Chapter 13 --- Respondents' monthly income / Chapter 14 --- Respondents' age distribution / Chapter 15 --- Results from reliability analysis / Chapter 16 --- LISREL outputs / BIBLIOGRAPHY --- p.37

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323704
Date January 2002
ContributorsLeung, Kar Man., Man, Angela Wing Yee., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 37 leaves, [36] leaves of plates : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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