Country of origin effect on brand value and its role in the evaluationof commercial products: a case study of theMercedes-Benz bus chassis from Brazil and its acceptance in HongKong

Description

published_or_final_version / Business Administration / Master / Master of Business Administration

Links & Downloads

1. 10.5353/th_b3126400
2. b3126400

Tags

Mercedes automobile.

Additional Fields

Identifer	oai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/37328
Date	January 1988
Creators	Chan, Wai-ming, Edmen, 陳偉明
Publisher	The University of Hong Kong (Pokfulam, Hong Kong)
Source Sets	Hong Kong University Theses
Language	English
Detected Language	English
Type	PG_Thesis
Source	http://hub.hku.hk/bib/B31264001
Rights	The author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
Relation	HKU Theses Online (HKUTO)