by Cheng Lai-fan, Candice, Li Po-yi, Mabel. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaf 120). / ACKNOWLEDGMENT --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / LIST OF FIGURES --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives of the Research --- p.2 / Chapter II. --- LITERATURE REVIEW --- p.4 / Number of Private Cars in Hong Kong --- p.4 / Problem of Vehicle Theft in Hong Kong --- p.5 / Definition of Electronic Autosecurity Systems --- p.8 / Market of Electronic Autosecurity Systems for Private Cars in Hong Kong --- p.9 / Chapter III. --- METHODOLOGY --- p.10 / Target Population --- p.10 / Method of Data Collection --- p.10 / Pretest --- p.11 / Questionnaire --- p.11 / Sampling --- p.12 / Chapter IV. --- SURVEY FINDINGS --- p.14 / Use of Autosecurity Systems --- p.14 / Demographic Data About the Respondents --- p.15 / Age --- p.15 / Sex --- p.15 / Education --- p.16 / Driving Experience --- p.16 / Data About the Car --- p.17 / Data About Mechanical Autosecurity Devices Installed --- p.18 / Degree of Satisfaction --- p.18 / Data About Electronic Autosecurity Systems Installed --- p.19 / Brand Awareness --- p.19 / Country of Origin --- p.19 / Time Spent on Information Search --- p.19 / Cost --- p.20 / Degree of Satisfaction --- p.20 / Satisfactory and Dissatisfactory Aspects --- p.22 / Information Sources --- p.24 / Evaluative Criteria in the Purchase of Electronic Autosecurity Systems --- p.25 / Decision Process --- p.26 / Product Switching Behavior of Users of Mechanical Autosecurity Devices --- p.28 / Chapter V. --- LIMITATIONS --- p.30 / Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.34 / Conclusion --- p.34 / Information Sources --- p.35 / Evaluative Criteria --- p.36 / Decision Process --- p.37 / Product Switching Behavior --- p.39 / Recommendations --- p.41 / Forecast of Market Potential of Electronic Autosecurity Systems for Private Cars in Hong Kong --- p.41 / Market Share --- p.41 / Market Potential --- p.42 / Other Considerations --- p.43 / Marketing Strategies --- p.43 / Product Strategies --- p.43 / Pricing Strategies --- p.45 / Promotional Strategies --- p.46 / Channel Strategies --- p.51 / APPENDIX / Chapter A. --- PRETESTED QUESTIONNAIRE (ENGLISH & CHINESE) --- p.52 / Chapter B. --- SUMMARY OF SURVEY FINDINGS --- p.63 / EXHIBIT / Chapter I. --- NEWSPAPER ARTICLES ON CAR THEFTS IN HONG KONG --- p.104 / Chapter II. --- PRODUCT CATALOGUES OF ELECTRONIC AUTOSECURITY SYSTEMS --- p.111 / BIBLIOGRAPHY --- p.120
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319043 |
| Date | January 1993 |
| Contributors | Cheng, Lai-fan Candice., Li, Po-yi Mabel., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, x, 120 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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