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The impact of emotional ads : the role of involvement, ad type, and type of purchase motives

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Identiferoai:union.ndltd.org:mcgill.ca/oai:escholarship.mcgill.ca:37720f849
Date January 1994
CreatorsCoderre, François
ContributorsChattopadhyay, Amitava (Supervisor)
PublisherMcGill University
Source SetsMcGill University
Languagehttp://id.loc.gov/vocabulary/iso639-2/eng
Detected LanguageEnglish
TypeThesis
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
RelationProquest: NN05689, Pid: 28714

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