The theoretical section attempts to explain shoppers? behaviour in defining the terms of consuming and buying. The marketing research focused on customers planning of purchases or factors affecting the purchases without a plan and attempted to look at different groups of customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153626 |
| Date | January 2013 |
| Creators | VÍTKOVÁ, Nikola |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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