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Investigating the high level of consumer indebtedness in the South African retail market

This study was aimed at investigating the high level of consumer indebtedness in the South African retail market more specifically factors that contribute to consumer indebtedness. Recommendations on how to control the level of consumer indebtedness are also presented. Consumer indebtedness is a problem in many countries around the world and as witnessed during the 2008 global financial crisis, its impact can be disastrous. Not only does it create problems for the families but also for a country and even to the extent of the whole world. The literature conducted did not reveal a study undertaken to investigate factors that impact consumer indebtedness. Eight factors were identified and explored further in this study. Results were analysed in chapter three and outcomes presented in chapter four. The method used in conducting this study is the quantitative method. A questionnaire was developed based on the literature review conducted. The questionnaire was a five point Likert scale and was distributed to the respondents in the southern area of Tshwane Municipal district. In view of a manageable number of responses, results were analysed using an excel spreadsheet. Results were verified by an independent expert. From the eight factors that are identified, one (easy access to credit) was found to impact the high level of consumer indebtedness. Although there are other weaknesses, easy access to credit is found to be the main contributor. Recommendations on the findings are presented in chapter five of this study.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:26360
Date January 2016
CreatorsKgomo, Stephen Phuti
PublisherNelson Mandela Metropolitan University, Faculty of Business and Economic Sciences
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis, Masters, MBA
Formatxvi, 125 leaves, pdf
RightsNelson Mandela Metropolitan University

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