I used questionnaire investigation to reach the goal of my thesis. I wanted to ascertain the behaviour of users in the market when using the relevant product and to establish the importance of the attributes of digital camera for the user on the base of the research. Further my task was to set the weights of the individual attributes for multi-criteria decision-making. To compare the offered products with the help of the selected technique of multi-criteria decision-making and to suggest suitable products for the users on the base of the weights found out. The ascertained data and results will be further utilizable for consumer organizations, specifically for the Spotřebitelský institut SOS, o.p.s. (SOS Consumer institute, quasi-public company). I came to the following results after having evaluated my research. Most respondents own digital cameras, most frequently brand PANASONIC, CANON and OLYMPUS. The highest percentage of respondents use their cameras to record the personally significant moments, identically most frequently several times a week or several times a month. The main reason to choose a new camera is its function and price and the users are most frequently ready to spend between 3 001,- and 9 000,- CZK. Respondents prefer black and silver digital camera. As I supposed that there would be certain differences among the parameter preferences between genders and experiences of the users, I divided the respondents into individual segments in which I performed my further research. If I should assess the parameters most preferred by the respondents, there are certain differences between genders and experiences of the users. It is possible to say generally, on the base of the ascertained highest values of weights, that all user segments prefer the following parameters: noise (sensitivity), camera speed, battery durability, megapixel resolution and optic zoom. The clearly unimportant parameter is the possibility of printing directly from the camera that is on the last place of importance in all segments. I compared 25 digital cameras on the base of multi-criteria decision-making and the ascertained weights. I can recommend more or less the following 7 suitable products to the individual segments: Canon PowerShot SX1 IS, Panasonic Lumix DMC-FX500, Canon EOS 40D, Canon Ixus 870 IS, Casio EX-V7, Canon EOS 50D, Nikon D300.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:51393 |
| Date | January 2009 |
| Creators | VALDMANOVÁ, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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