This paper investigates the key corporate sustainability performance indicators from the consumers' perspective in Sweden. The aim is to deepen the understanding of consumers as main stakeholders and their preferences for corporate sustainability. An online quantitative survey with 1003 respondents showed that fair working conditions and employment terms were the most important indicators, followed by strong sustainability requirements for suppliers and actions in case of human violations. Furthermore, the research results show that young and better-educated consumers rank environmental parameters as a more important indicator. The research contributes to CSR and stakeholder theory in better understanding the consumers’ perspectives on corporate sustainability.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-49688 |
| Date | January 2022 |
| Creators | Ismailova, Jazgul |
| Publisher | Södertörns högskola, Företagsekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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