From 2006 to 2009, Taiwan's " Performance Workshop" staged the modern Chinese drama ¡¨ Secret Love in Peach Blossom Land¡¨ in various parts of China, and the tickets sold very well. In comparison, China's local performing groups, and even Chinese drama of little theater, but only a few people watch. What¡¦re the reasons for that? And why there are not just a few large-scale performances attract a huge audience, although it¡¦s ticket price significantly higher than general average fare as price reduce everywhere ?
This study focused on the success factors of Taiwan¡¦s Modern Troupes in China, and take Taiwan's " Performance Workshop" for example as the case analysis to analyze the reason, why it can have the great box-office. And hope that the domestic and foreign performing groups can know the mainland China people's cultural consumption demands, help them enter the Chinese market of the performing arts.
The results found that "income" and "consumer preference" is the most important factor; In addition, the Performance Workshop's drama¡¨ Secret Love in Peach Blossom Land¡¨ can be success is due to the combine of the ¡§high culture" and "mass culture" and use local well-known actors to create promo topic. In script, it performs the different custom of the cross-strait masses by drama. It makes the Chinese people feel curious and fresh, and because word-of-mouth and the reason of endogenisation of tastes, led to the great box-office.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0824109-110747 |
| Date | 24 August 2009 |
| Creators | Shen, Hui-ming |
| Contributors | Jia-Hsi Weng, Jiin-ming Fahn, Yi-Chin Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0824109-110747 |
| Rights | withheld, Copyright information available at source archive |
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