Store image and customer satisfaction become increasingly important factors in modern retailing - a market characterized by fast growth and intense competition. 7-11, Taiwan; Family-Mart and Hi-Life are already present as the top three in Taiwan retail market. This development will demand even more focus on the relationship between store image and customer satisfaction in order to stay in business and even more to create some new coalitions for future market. Therefore, chain convenience stores have to find a new way how to stand firm under this intense competition. The only way is to strengthen customers' perception through store image and provide the various services and products to satisfy customers' demands than increase customer satisfaction / Thesis (DBusinessAdministration)--University of South Australia, 2005
| Identifer | oai:union.ndltd.org:ADTP/284301 |
| Date | January 2005 |
| Creators | Hsu, Cheng Fang |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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