The goal of the diploma work is to describe the theoretical aspects of the consumer behaviour of the segment of seniors. In the practical part the marketing research in the field of tourism is described and realized. On base of outcomes of the research the evaluation and suggestion of marketing arrangements are decribed. There is also comparison of the situation in the field of tourism for seniors between Czech Republic and the Kingdom of Spain done. Final part of the thesis is focused on evaluation of the overall situation which was desribed: marketing research of the tourism and the demand of the seniors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72266 |
| Date | January 2010 |
| Creators | Petláková, Eva |
| Contributors | Hesková, Marie, Čapek, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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