The effects of brand relationship norms on consumer attitudes and behavior /

Description

Thesis (Ph. D.)--University of Chicago, Graduate School of Business, June, 2002. / Includes bibliographical references (p. 66-73). Also available on the Internet.

Links & Downloads

1. http://wwwlib.umi.com/dissertations/dlnow/3048359

Tags

Consumers' preferences. Brand choice.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/56925210
Date	January 2002
Creators	Aggarwal, Pankaj.
Source Sets	OCLC
Language	English
Detected Language	English