Research report submitted in partial fulfillment of the requirements for
the degree Master of Commerce in Development Theory and Policy
at
The University of the Witwatersrand
2016 / This study investigates the nature of labelling and regulation in South African free-range dairy
production. It aims to reveal the complexities of designing and implementing regulation on process
characteristics and policy’s failure to address the heterogeneous needs of consumers and producers. In
parallel, the tensions that arise in the policy-production interaction are considered. This research
addresses a gap in the theoretical and industry literature regarding understanding and explaining
labelling, certification and regulation of credence attributes, such as animal welfare, within food
systems. It provides interesting and important insight into regulation’s role in developing alternative
production structures and niche markets as a response to variety in consumers’ needs and tastes. It is
therefore relevant more broadly for understanding drivers for and governance of other niche
production structures such as organic, fair-trade and religious or cultural influences. / MT2017
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/22134 |
| Date | January 2016 |
| Creators | Serebro, Danielle |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | Online resource (viii, 63 leaves), application/pdf |
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