Advertising in the PRC : local adaptation of advertising strategy addressing the needs & aspirations of Chinese consumers /

Description

Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references (leaves 109-112).

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1. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14040359

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51375618
Date	January 1995
Creators	Chow, Man-ling, Piona.
Publisher	Hong Kong : University of Hong Kong,
Source Sets	OCLC
Language	English
Detected Language	English
Source	View the Table of Contents & Abstract.