The purpose of this study is to establish the means to understand how female sport endorsers are chosen in advertising - whether the choice is based upon physical appeal or professional career.
Identifer | oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3878 |
Date | 01 January 2005 |
Creators | Saritmuthakul, Natsuda |
Publisher | CSUSB ScholarWorks |
Source Sets | California State University San Bernardino |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | Theses Digitization Project |
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