Wong, Yee Na. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2009. / Includes bibliographical references (leaves 70-77). / Abstract and appendix also in Chinese. / Abstract (English) --- p.i / Abstract (Chinese) --- p.ii / Acknowledgment --- p.iii / Table of Contents --- p.iv / List of Tables --- p.vi / List of Figures --- p.vii / INTRODUCTION --- p.1 / THEORETICAL BACKGROUND --- p.2 / Psychological Distance as Determinant of Basis for Evaluations --- p.2 / Feelings as Information --- p.8 / Construal Fit Effect and Consumers' Evaluations --- p.14 / When Feeling Right is Called into Question --- p.20 / OVERVIEW OF STUDIES --- p.23 / STUDY 1 --- p.25 / Pretest: Stimuli Development --- p.25 / Method --- p.25 / Results and Discussion --- p.27 / Main Study --- p.27 / Method --- p.27 / Results and Discussion --- p.29 / STUDY 2 --- p.34 / Pretest: Stimuli Development --- p.34 / Method --- p.34 / Results and Discussion --- p.35 / Main Study --- p.36 / Method --- p.36 / Results and Discussion --- p.38 / STUDY 3 --- p.4S / Pretest: Stimuli Development --- p.46 / Method --- p.46 / Results and Discussion --- p.47 / Main Study --- p.48 / Method --- p.48 / Results and Discussion --- p.51 / GENERAL DISCUSSION --- p.59 / Construal Fit and Psychological Distance --- p.61 / Construal Fit and Persuasion --- p.62 / Managerial Contributions --- p.64 / Limitations and Future Research --- p.65 / CONCLUSION --- p.69 / REFERENCES --- p.70 / APPENDIX --- p.78
Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326773 |
Date | January 2009 |
Contributors | Wong, Yee Na., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
Source Sets | The Chinese University of Hong Kong |
Language | English, Chinese |
Detected Language | English |
Type | Text, bibliography |
Format | print, vii, 119 leaves : ill. ; 30 cm. |
Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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