Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.

Description

No abstract available. / Thesis (MBA)-University of Natal, Durban, 2003.

Links & Downloads

1. http://hdl.handle.net/10413/4466

Tags

Generic drugs--Public opinion.

Consumers--South Africa--Attitudes.

Brand name products.

Theses--Business administration.

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/4466
Date	January 2003
Creators	Naidoo, Shalendra.
Source Sets	South African National ETD Portal
Language	English
Detected Language	English
Type	Thesis