An empirical examination of consumers' innovation adoption the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes /

Description

Thesis (M.S.)--The University of North Carolina at Greensboro, 2008. / Directed by Kittichai Watchravesringkan; submitted to the Dept. of Consumer, Apparel and Retail Studies. Title from PDF t.p. (viewed Jan. 28, 2010). Includes bibliographical references (p. 108-121).

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1. http://libres.uncg.edu/ir/listing.aspx?id=647

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/505809140
Date	January 1900
Creators	Kim, Yun-Hee.
Publisher	[Greensboro, N.C. : University of North Carolina at Greensboro,
Source Sets	OCLC
Language	English
Detected Language	English