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The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis / by Edward John Hall

Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 / Includes bibliograhical references (p. 316-343) / xix, 381 p. : ill. ; 30 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine. / Thesis (Ph.D.)--University of Adelaide, School of Agriculture and Wine, Discipline of Wine and Horticulture, 2003

Identiferoai:union.ndltd.org:ADTP/263209
Date January 2003
CreatorsHall, Edward John
Source SetsAustraliasian Digital Theses Program
Languageen_US
Detected LanguageEnglish

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