Consumer perceptions of displayed product attributes in advertising

Description

Please read the abstract (Synopsis) in the section 00front of this document / Dissertation (MCom)--University of Pretoria, 2009. / Marketing Management / MCom / Unrestricted

Links & Downloads

1. http://hdl.handle.net/2263/27411
2. Mostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411>
3. H243/th
4. http://upetd.up.ac.za/thesis/available/etd-08202009-133937/

Tags

Advertising

Consumer perception

Product attributes

Consumers decision-making

UCTD

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:up/oai:repository.up.ac.za:2263/27411
Date	20 August 2009
Creators	Mostert, P.G. (Pierre)
Contributors	Puth, Gustav
Source Sets	South African National ETD Portal
Detected Language	English
Type	Dissertation
Rights	© 1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria