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Composite products as conceptual combinations : issues of perception, categorization and brand evaluation

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Identiferoai:union.ndltd.org:mcgill.ca/oai:escholarship.mcgill.ca:qz20sv36c
Date January 2002
CreatorsGill, Tripat
ContributorsDube, Laurette (Supervisor)
PublisherMcGill University
Source SetsMcGill University
Languagehttp://id.loc.gov/vocabulary/iso639-2/eng
Detected LanguageEnglish
TypeThesis
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
RelationProquest: NQ85709, Pid: 38486

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