M.B.A. / The question then arises is there not perhaps a fourth level of economic value as a result of engineering experiences for customers, and in being truly customer centric? The aim of this dissertation is to develop a model to understand the economic value in customer centric business models that engineer customer experiences through understanding customer behaviour. The aim is to: • To review current and proposed customer centric business models in various published literature in order to develop a collaborative customer centric business model. • To review literature and secondary sources to understand and discuss the economical benefits that can be derived from a customer centric business model and customer experiences. • To review customer attrition and acquisition data in contrast to customer management strategies in order to understand the economical benefit related to strategy. • To conduct an informal study using existing and proposed experiences and interactions by a variety of consumers in order to assist with the development of a customer centric business model and understand the benefits various experiences may have on the economical value to the organization.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:9956 |
| Date | 11 September 2012 |
| Creators | Saunders, Brandon |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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