Serialized drama and news programme viewers: a study on their socio-economic status, lifestyle and personalitytraits and the implications in consumer product marketing

Description

published_or_final_version / Business Administration / Master / Master of Business Administration

Links & Downloads

1. 10.5353/th_b3126243
2. b3126243

Tags

Marketing research - China - Hong Kong.

Market segmentation.

New products - Marketing.

Additional Fields

Identifer	oai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/37576
Date	January 1981
Creators	Chan, Hing-cheong, 陳慶祥.
Publisher	The University of Hong Kong (Pokfulam, Hong Kong)
Source Sets	Hong Kong University Theses
Language	English
Detected Language	English
Type	PG_Thesis
Source	http://hub.hku.hk/bib/B31262430
Rights	The author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
Relation	HKU Theses Online (HKUTO)