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A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)

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Identiferoai:union.ndltd.org:GATECH/oai:smartech.gatech.edu:1853/29519
Date08 1900
CreatorsPleasant, Jamie Tyrone
PublisherGeorgia Institute of Technology
Source SetsGeorgia Tech Electronic Thesis and Dissertation Archive
Detected LanguageEnglish
TypeDissertation

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