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Čeští návštěvníci kina: klíčové segmenty a jejich mediální chování / Czech cinema visitors: key segments and their media consuption behavior

The goal of this thesis is to find and describe regular visitor of cinema. Thesis also describes situation on the cinema market and identifies two latest key milestones of development of the market. Thesis describes group of regular visitors of cinema and defines two segments within it. These two segments are described from the lifestyle point of view, their opinions and media consumption. Thesis compares own results with the research Kino 2004 and find the development within the group. Thesis mines data from the widest commercial research done continuously in Czech Republic. Part of the thesis describing the visitor may serve as a answer to investor on question who will him target by advertising in cinema. The part about media consumption may serve to film distributors as a hint where it is best to target requested target group.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150373
Date January 2012
CreatorsSvoboda, Martin
ContributorsKarlíček, Miroslav, Hanzlík, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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